human*touch - patagonia are simply awesome - fact. but we already knew that, from their philosophy, products, communications, way they treat their employees etc they really set the bar for others to follow. now they have even managed to create a pop-up window on their website that i actually wanted to engage with!
pop-up window = advertising?: "no thanks", Patagonia understand 'us', so redefined pop-up as a real-time, value adding service! [click on image to enlarge live chat conversation]. it's so exciting to see brands starting to facilitate and use technology and interaction in more human ways and to engage us with the right tone of voice, spot on, brilliant!
patagonia we salute you!