cjb_

cjb_usa１０年０３月

 human*touch[01]  - patagonia are simply awesome - fact. but we already knew that, from their philosophy, products, communications, way they treat their employees etc they really set the bar for others to follow. now they have even managed to create a pop-up window on their website that i actually wanted to engage with!

pop-up window = advertising?: "no thanks", Patagonia understand 'us', so redefined pop-up as a real-time, value adding service! [click on image to enlarge live chat conversation]. it's so exciting to see brands starting to facilitate and use technology and interaction in more human ways and to engage us with the right tone of voice, spot on, brilliant!

patagonia we salute you!

cjb_usa//portland１０年０３月

 super size me[01]  - it’s simple: one meal = two portions. a fridge without one of these is a very sorry fridge indeed. a lovely piece of take-away packaging design that is a million miles away from the standard plastic box.

cjb_usa//portland１０年０３月

 authenticity[02]  - portlands answer to starbucks is truly amazing! if you want an authentically portland coffee experience it’s here at stumptown coffee. taking in everything from the noise, the queues, the tattoos [on bodies and the top of your coffee] and the amazing barista’s right through to the great graphic treatments, it’s not surprising to hear they just launched a little piece of portland in NYC recently. only four visits to go until i get my free one!

cjb_usa//portland１０年０３月 

　Swatches[01]  - living rough [shabby chic] in the ace hotel. it was a hard week to endure. check out the highlights – click image to enlarge.

cjb_usa//portland１０年０３月

 pleasant*surprises[01]  - it's not until you find out that your hands are tied; you have no social security number, therefore no bank account and problems with your 'home' accounts blocking your cards, that your realize how good and how simple services like western union are. it felt quite empowering going from helpless to having my apartments holding deposit in less than 5 minutes. it was even better that it can be done over the counter in the local fred meyers, no stuffy bank queues for me today!